From his column on the Kraft takeover of Cadbury’s in today’s Guardian:

“As you may have noticed, the above suggestions work on the assumption that everything tastes nice when it’s swaddled in Dairy Milk chocolate. Which it does. A bloated, over-ripe corpse dredged from a polluted canal would taste nice if it was ­encased in a Dairy Milk shell. If it was coated in Hershey’s, you’d find yourself glumly picking the chocolate off to get at the sludgey grey flesh ­beneath. And that’s a FACT.”